After hiring former DeepMind researchers, Twitter is reportedly creating its own generative AI tool. Elon Musk recently bought 100,000 GPUs for use at a company data centre, indicating plans to use them for AI work. The project reportedly intends to train its AI on the massive trove of data Twitter has access to, though it is unclear how Twitter would use the technology. A generative AI tool could augment the platform’s search functionality or assist the company in rebuilding its advertising business, but either way Musk’s decision to call for a pause on AI development is no longer so convincing.
There are reports that some of this development may stem from a personal feud between Musk and OpenAI, the creator of ChatGPT, though that is unconfirmed. It will be interesting to see how Twitter’s AI tool stands out in an increasingly competitive field.
Read more at Engadget.